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Your essay should not be longer than 3 pages. It should be typed, spacing should be single line and it can be written in Arabic or English.
Your essay should be divided into three sections: Introduction, Main body and Conclusion.
The content of each section must cover the following:
INTRODUCTION
- What made you decide to start your own business?
- How did you select the business you started?
- What challenges have you faced and how did you overcome them?
MAIN BODY
This section of your essay should focus on the specifics of your business. The following points should be addressed:
Business Planning:
- Where do you see your company in 5 years?
- How do you plan to develop your business strategically?
- Has your business evolved unexpectedly or is the growth according to your plan?
- How do you use a business plan in your business?
- How do you feel you can improve your business planning skills?
Marketing:
- How have you developed a marketing plan?
- What types of marketing have you done?
- How do you measure effectiveness?
- Who is your target market?
- Do you keep track of your customers? If yes, how?
- What are your future marketing plans and how did you determine these?
- How can you improve your marketing efforts?
Human Resources:
- Describe your hiring plan.
- Elaborate on the number of your employees and positions held by them.
- How do you motivate your staff?
- What training do you provide?
- Do you hire people based on an organisational chart?
- How can you improve your Human Resource planning?
CONCLUSION
Your essay should finish on a positive note and provide a final perspective on the topic of your business and its future
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Entry Criteria
Judging Process
Tips On How To Write An Essay